Daft Punk advertise their products by the style of 70s

The last album of Daft Punk was clearly influenced by disco music and 70s , with a shining example of the worn out now Get Lucky. The band then decided to escape from the ordinary, yet again and do a mundane and boring campaign for its products ( shirts etc ) but to embrace for the good feel of the '70s. The posters seem to come from magazine pages of time and of course what better motto than the same lyrics . The retro marketing it worked and now we want one of these shirts and a wild night at the disco !